Boots is a high street retailer which sells everything from perfume and make up to drugs and jewellery. During Christmas time or before Mother’s or Valentine’s day these stores are literally transformed into the gift shops. I must say the quality of products and assortment is not bad taking how big this retailer is. To my understanding this is the most popular this kind of store. Its main competitor is Superdrug which has launched its loyalty card called Beauty Card on 11/05/2011.
Boots Advantage Card
Boots Advantage card is no more special than any other store’s loyalty card but this is most imporantly free to have. It is free to order, it comes in with your surname on it and it looks pretty sophisticated. I personally rarely buy at Boots but I always have this card in my purse. I have now had it for couple of years and even though I am not too keen on shopping in this store since the prices are usually over the “reasonable” limit, I still have used it enough to earn myself around £20 worth of points.
This card generally gives you four (4) points for every £1 you have spent. During Christmas or any other celebration period it may give you more. Four points means 4p. Well, yes, you say this is ridiculous but you are not worse off so why not get it.
The point is that you cannot get away to live in the UK and not to at least once in a quarter to buy something in Boots. Boots is everywhere – high street, airport, train station or it can sometimes be the only pharmacy in your local area.
Might look girly but guys will find this useful
The only thing that I find really funny about this card that guys do not like this advantage card. To be honest I never saw a guy using it in store! I believe one reason for this is that this store looks and generally is quite feminine. Also the card’s design has pink in it. But honestly guys I believe they are quite big spenders in this store since they buy there drugs, fragrance for their mum or girlfriend and finally condoms (which are damn expensive in Boots) and they never use this card. Can you imagine how many points they would collect?
Girls let’s encourage guys getting this card cuz all in all money matters.